More About Cheryl

Ten years ago, with my younger son Ryan, I made the move from Laguna Beach, California to Santa Cruz County. We had fallen in love with the area while visiting my older son, Kasey, who was attending UCSC. Not for one moment have I regretted the move. I am continually in awe of the incredible natural beauty that we enjoy here, the bright, friendly people who inhabit the area, and the wide range of cultural, recreational and educational opportunities that exist here.

Like many real estate professionals, I became involved in real estate after successful careers in other fields. I put a teaching career on hold to address two other passions in my life – the birth of my first child, Kasey, and the opening of Mage Wind, a unique retail store in Laguna Beach, California, that carried furniture, home accessories, art and gifts. After eight years of owning and running the Mage Wind with a business partner (who was also close friend), and the birth of second son Ryan, I moved to the wholesale side of the business as a sales representative working with retail stores throughout Orange County. I spent the next sixteen years in another “relationship” business.

Why mention this career background? Developing excellent customer service skills was crucial to maintaining the relationships that are necessary in the repeat business world of sales reps, as it had been in the world of small retail store business. The core skills that are fundamental to being able to provide stellar customer service to clients - knowledge and understanding of clients’ wants, needs and concerns combined with integrity, product knowledge and attention to detail - apply to the world of real estate, another relationship business, as well. My career experiences, combined with my love of working with people and my life-long interest in turning houses into homes, have served me well in my career as a Realtor.

Education: BA in Psychology - California State University at Long Beach Teaching Credential - UC Irvine

Designations: e-PRO (Certified Real Estate Internet Professional) ABR (Accredited Buyers Representative) GRI (Graduate Real Estate Institute) SRES (Seniors Real Estate Specialist)

Memberships/Affiliations: REALTOR® SCAOR-Santa Cruz Association of Realtors CAR (California Association of Realtors) NAR (National Association of Realtors) WCR (Women’s Council of Realtors)

Family: Sons Kasey and Ryan have both graduated from UC Santa Cruz and live in Santa Cruz County.

Interests: Running, Hiking, Reading, Interior Design, Cooking for family and friends
Newly discovered interest: Bikram Yoga Pets: Marley- Black “Labradane” (Lab and Great Dane mix); Amelia - Siamese kitty; Mr. Nem0 - tan tabby

Clients' Comments

Cheryl was extremely professional, very sweet, and fun to work with. We are very grateful for her hard work in helping us find our home.

Filip & Shannon

Cheryl was warm, professional, and wonderful to work with - - we felt well taken care of through every step of the buying process. She was extremely knowledgeable about...

Irene Lustiz & Chad Noyes

Her experience really shined during the entire process from home search, to bid, to escrow. Cheryl is a real pro and was able to work through all the details with a high degree...

Tamir Lance & Yiwei Wang

Cheryl was such a pleasure to work with. From looking at houses to helping me through the difficulties of closing, she was always there for me. I felt as though I really had...

Suzanne Mercado

Cheryl has been by our side all the way, suggesting, teaching, working tirelessly

 

Ann & Bill Burton

I really appreciated and enjoyed working with Cheryl on the purchase of my home. Cheryl invested a lot of time and effort into finding just the right house, and was always...

Sam Rising